Why the Infinity business model ‘works’…
We would like to take you through some of the ideas that we have implemented in cinemas throughout the world.
Currently, we have exported to 25 countries, all of whom have bought into the notion that ‘luxurious seating’ sets you apart from your peers and gives your customers a wonderful cinema experience.
We have a variety of products that are new to the industry – or at least not so common – and Infinity Seating Solutions believe that many of these products will be ‘the next big thing’ to happen in cinema seating.
“But what about seat losses and lost revenue” we hear you say – please consider:
- Did you ever sell-out regularly?
- Now you don’t need 200 people in an auditorium when – for example – 80-120 will take you to a very efficient capacity. Often with a higher Gross Profit potential.
- The staffing and cleaning costs should be lower too?
- You will be able to achieve a higher ticket price per seat place because you’re flying ‘Business Class‘ and we have the evidence to prove this is the case for many operators.
- Front rows – as an example – when using Daybeds, can achieve up to 70% uplift in ticket sales.
- There is a higher demand for luxury concessions – ‘wine and olives’ as opposed to ‘fizzy pop and popcorn’. Patrons also consume more because they are in a comfortable environment…
- There is no doubt that we create some of the most beautiful auditoria out there and we will give you the WOW factor and the special something you need to help bring patrons in from the competition… ♥
- …and they’ll keep coming back, because it was a memorable and comfortable experience!